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Media Coverage
The Budapest-Bamako rally receives worldwide media coverage. Last year the rally generated over 650 press articles, 450 minutes of radio broadcast and 42 TV reports spread across 95 countries. Participants' profile: 18-40 years old, middle-higher income, like sport events, fans of cars and motors, interested in novelties, like to try new things, opinion leaders, like adventures, and take risks.
This year media coverage is expected to more than double and ‘Sponsor a Rally Truck’ aims to tap into this strong base and develop its own grassroots media strategy. We’ll be using the latest in new media sources, with daily blogging via our website and through numerous social networking websites to target younger North American and European markets. Every stop on the tour will also be an opportunity to market, publicize and entertain, associating our partners with the kind of positive, dynamic message a spectacle like this offers.
Sponsorship Opportunities
- Domain & team name
- Advertisements on the truck
- Product placement and showcase videos
- Live blog updates during the rally
- Web site advertising
- Logo/ad space on team clothing
- Mobile dance floor
- Press conference and photo shoots
Corporate Donations
We're also soliciting assistance from organizations who can provide the following items for free or at a significant discount:
- Truck:
- Bodywork and new paint job - kindly donated by Thomas Cavanagh Construction Paint & Body shop
- Vinyl Lettering and logos - Kindly donated by Terra Reproductions and Extremeline
- Offroad tires and spares - Kindly donated by Robinson's Independant in Manotick
- Front and rear suspension modifications including new leaf springs and shocks
- Repair and Spare parts
- Engine tuneup - Special thanks to the South Carleton Mechanical shop
- Reclining front seat so that Dano can sleep during the race
- Air freshener (pine smell, please)
- Logistics:
- Shipment of truck and supplies from North America to Europe
- Insurance
- Fuel
- Equipment:
- Roof rack or roof top carrier
- First aid kit
- Camping gear inc. tent, portable shower and stove
- Disco ball, beer keg and dispenser for mobile dance floor
- Star Wars costume for desert party
- Charitable Donations:
- medical/dental supplies - Dr. Rolf Kreher
- Soccer Uniforms -Dr. Rolf Kreher, South Carleton High school
- School Supplies - South Carleton High School
We would also welcome donations of charitable items. Please email us at info@sponsorarallytruck.com for all sponsorship inquiries.
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